The Seed Creed
I'll confess, I got a lot of blank stares and "I'm sure you must know what you are doing" responses when I told my friends and family last month that I was leaving the New York Times after 17 years to join AOL.
AOL to most of them brings back a distant memory of a modem squeaking and the ever chipper voice booming "You've got MAIL!" back in the days when e-mail was exciting, rather than a mix of work obligations and offers for pills with rather unusual effects. Some associate the company with its rather ill-fated merger with Time Warner.
AOL to most of them brings back a distant memory of a modem squeaking and the ever chipper voice booming "You've got MAIL!" back in the days when e-mail was exciting, rather than a mix of work obligations and offers for pills with rather unusual effects. Some associate the company with its rather ill-fated merger with Time Warner.
AOL is a very different company now. It is independent again. And its mission is to redefine journalism for the Internet age. That's why I joined. And that's why I'm inviting you to join us too, by way of this site, Seed.com, which I help run.
AOL today has 3,500 full and part-time journalists, asking questions, providing answers, telling stories, and taking pictures for 80 different Web sites including Engadget for technology, Spinner for indie music, Gadling for travel, and Politics Daily for, yes, politics. These sites served 77 million people last month.
But that's not enough. Our mission is what we call the Seed Creed: To satisfy the world's curiosity.
That's right. Whatever people want to know, whether it be about suffering in Sarajevo or shampooing a schnauzer, we want to be able to tell them -- fast, accurately, and in the most compelling way we can.
And that's where you come in.
Sign up for Seed.com. It only takes a minute to register. Then you can see a list of all the topics we need you to write about or subjects we need photographs of. Soon we'll have video and other sorts of projects too.
Today, WalletPop, our personal finance site, asks people with first-hand experience to write "What it's like working at...Target." Sphere, our general news site, is looking for people to interview experts to write about "The Next Frontier in Space Exploration."
"You want me to be a reporter," you are saying to yourself with the hard-bitten cynicism of a veteran of the police beat. "What's in it for me?"
How does cold hard cash strike you? Well, at least the hot electronic equivalent zipped right to your bank or PayPal account. We'll pay anywhere from $10 to $300 for an article on Seed, depending on the complexity, your experience and the expected interest level. In the future, we may offer a way for you to share in the advertising revenue generated by your work.
The questions keep coming. "Aren't there a lot of other companies offering write-at-home work? How is Seed any different?"
Seed is different because AOL is different. With such a large staff of professional journalists working with Seed and some very sophisticated news-gathering technology, our sites offer readers a level of quality and breadth that others simply can't match.
And that means the experience of working for Seed is very different as well. Your work will appear right next to articles written by Pulitzer Prize winners and other journalists at the top of their game on sites seen daily by millions of people. And we're not just asking you to write from home in your pajamas. We're inviting you, if you're interested, to pick up your reporters' notebook and join us in our front row seats watching the most interesting events in our world.
Seed assignments will soon include covering sports events, press conferences and concerts. We're asking you to meet or talk on the phone with newsmakers, celebrities and experts in all subjects. We're looking for those with an eye for details to help us comb through documents and research a wide variety of topics to uncover interesting information. And we want those of you with a knack for taking pictures and shooting video to help document what our world looks like.
We're going to be picky. We only want to work with people with ability, dedication, and a commitment to the highest standards of accuracy and ethics. But we also know that there are people with talent for journalism in many places, not all of whom are interested in a full-time job. That's why our initial assignments are open to anyone. We'll buy the ones we like. Soon, we will add the ability to make specific assignments to people we've come to respect and others who have experience under their belts.
Over time, we're going to look for people to help us with other tasks too -- copy editing, fact checking, and compiling databases, for example.
I think we can say that we offer the widest range of opportunities for people interested in journalism and the very best place to build a career. We've got roles for people of every experience level, and a path to grow -- from Seed, to steady assignments on our sites, to full-time writing and editing positions.
That's what attracted me. And I hope you'll join us as well.

Reader Comments
(page 1 of 1)Thank you for your encouragement. I'm very excited about this opportunity that has blossomed unexpectedly (I heard about Seed on Good Morning, America), and will constantly be checking for new sought after articles and pictures!
I do like writing for SEED. I do. I also know that I am good at content writing. Last month I had great success with SEED with 1/2 of my articles being accespted. This month, however, I feel lost in the crowd. My writing hasn't changed, but my chances of getting approved apparently have. I am hoping you find a way to target content requests to writers so we have a better chance of getting our writing seen. I feel like getting accepted is more of a crap shoot than a true reflection of my writing.
Andrea--
Thank you so much for contributing to Seed. We had the good luck of having Seed featured on Good Morning America this week. That brought more than 15,000 new contributors, more really than we have assignments for. So it's true the odds of having an assignment selected are a tad low this week. But that will change as we improve and expand the Seed. Please keep contributing and checking back.
-Saul Hansell
Programming director
A 50 percent article approval rate is too low for me.
I don't have that kind of time to waste. Plus, there is nothing saying that the content you submit won't be used AKA passed on to another "staff" writer or used for something else.
There should be a trial period for each writer. If they pass it, then they can write with the confidence that their work is acceptable for seed.com
That doesn't mean there would never be a rejection, but at people would know if they are wasting their time or not.
I also don't understand how seed.com weeds through all the junk it must receive. It just seems like some kind of screening process is needed, or at least a requirement to send in a couple of sample articles or links.
When will you start using photos from Canada.
I saw the Good Morning America segment, and I was pleased to see it. I'm sure you received at least 15,000 new contributors, but that's not a true number for the competition. Not all of those 15,000 will be good writers; not all of them will keep at it after they receive a rejection; not all of them will write on a consistent basis.
I love Seed and I'm confident I will continue to do well here.
Colleen-
I am so glad you are eager to keep writing for Seed. Your math is spot on. But I'm sorry to say that the GMA story brought a lot of new people to Seed a bit before we were entirely ready to handle them. We are going to post some interesting new assignments next week. And we'll have a lot more in coming months.
Best
Saul
Saul,
First off, great to see you and your wife and Jenny last night! It's been too long!!!
Second, congratulations on your new direction at seed.com. Very entrepreneurial!
My wife is reading a new book out by Jaron Lanier called "You Are Not a Gadget." The book raises a lot of questions about anonnymity and the lack of accountability and creativity on the Internet. Seed.com may be the perfect antidote to this disturbing trend!
I'll go back to investing in real estate...but I'll look forward to keeping tabs on you and seed.com.
Best regards, Eric
I love this site! I've been an online content writer for 10 years and I haven't come across anything like this for writers in that entire time. There are some decent sites for writers but you guys are better by leaps and bounds. Unfortunately, I missed the Good Morning America show about you but I luckily found you anyway.
Keep up the great work.
With the influx of new contributors, how long do you expect it to take to hear whether your article has been accepted? Will all submitted articles be reviewed and responded to? Thanks.
Yes. I have the same question. Thus far I have submitted two (2) articles and the status still indicates: "pending approval". In time-frame jargon on Seed, what does this mean?
Cheryl & Kelly-
I'm very sorry there has been a backlog of getting back to writers. We were a bit overwhelmed by the attention generated by Good Morning America. We have hired more staff to work through the submissions. In too many cases, we got far too many submissions than we expected or can use and have had to reject very good articles. In the coming months, we will have many more exciting assignments, such as our South By Southwest project, and new features. So please check back often.
Saul
"Pending Approval" is too vague. Does it mean, "No, we don't want your article, but we don't have time to send you a rejection notice" or "Forget the '7 day after the listed due date' thing. Now it's a 'WE will get to it when we get to it' thing." Either statement will take the guesswork out of "Pending Approval."